Sunday, September 8, 2013

Selling on Zazzle for Beginners

I've decided that the best way to make money on Zazzle is to create content directed at a specific target market.  I was using the broad approach and trying to make generic shirts to sell.  You need to pick a smaller niche that someone will be looking for that exact shirt.  My new Zazzle marketing plan is to create shirts directed at southern women between the ages of 25-50.  This is the number one group of online apparel buyers based on my research.  I already have shirt designs made and I am going to be offering them for sale really soon.  My plan is to find different Facebook pages and ask them to promote my shirts with a referral link.  This will allow the Facebook page owner to make a decent profit while offering something that their fan base will like.  I am shooting for pages with over 20k followers because this is a numbers game.  The tricky part is getting them to agree.  I will be completing this within a week.  I have been busy with school and getting things set up and also finding a part time job to cover expenses of the campaign.


- Upload women friendly designs to Zazzle
- Cover all aspects of SEO on page, and off
- Promote using Google Alerts and posting on forums and blogs
- Send messages to FB fan page owners in my niche
- Make a Twitter and Instagram using my brand

This formula is extremely simple for beginners to sell on Zazzle.  This is definitely a beginners guide to Zazzle, as I am still a relative beginner.  However, this should work extremely well.  I'll update within a week or two depending on how busy I am!

Please subscribe, share, like, follow...all of that good stuff.  I really hope this is helping at least one person.

Saturday, August 3, 2013

Zazzle Business Plan - Modified

A Zazzle business plan is the best way to achieve your goals.  The reason why having a plan is a great idea is so that you know what to do step by step.  The business plan that I originally formulated was a great idea in theory, but I realized something deal breaking in my Zazzle search engine optimization journey.  No one was searching for the types of t-shirts that I had created.  I came up with my plan without doing keyword research (what a newbie mistake).  So now I am going back at it, but with different types of stores.  Here is a link to the store that I had created for my Zazzle business plan:

I thought this was a great idea to begin with, and it still may be down the road.  The problem is that my products are too broad and people aren't exactly searching for these types of shirts.  There are exactly 0 monthly searches for the "Throwback Thursday T-shirt" that I created.  All of the SEO in the world will still bring you very few site visitors if they aren't searching for what you have to offer.  It's all about creating something that is demanded and keyword research will show you what is demanded.  If you're new to SEO, then check out my other Search Engine Optimization post and check out the book I reviewed, it's a keeper!  I realized I have to create a store with a specific niche that targets certain keywords.  I can still implement Zazzle business plan but with specific niches and keywords.  Multiple Twitter and Facebook accounts can be set up for different stores with different niches.  I will be starting to develop new designs and stores starting tomorrow.

Thanks for following me on this journey, I'm learning so much and I hope you can learn from my mistakes along the way.  Please comment, share, and +1!

Friday, July 26, 2013

3 Steps to Search Engine Success

When I first started this journey a little over a week ago I completely under estimated how hard it would be to get traffic to my Zazzle store.  Getting traffic to my store is the only way I'll be able to make any money.  I researched online everywhere and was getting overwhelmed by all of the information.  Zazzle search engine optimization isn't easy (for this relative newbie) and I came to grips with that rather quickly.  I decided to purchase an e-book that I talked about in a previous post (also titled "Search Engine Optimization") and that helped me get up to speed really quickly.  I said that I would do a review if I liked the book and didn't refund it so here we are.

The e-book is called "3 Steps to Search Engine Success" and compiled by Suzanne Morrison.  It basically put all of the information that I had read elsewhere, plus lots of new material into a guide that I could incorporate into my Zazzle search engine optimization project.  The book itself is very informative and lays things out in a way that's easy to understand which is exactly what I was looking for.  It came with three "bonuses" in which two of them were very helpful.  The third bonus is an "SEO Toolbox", which looks awesome but I haven't had time to tinker with the programs yet.  Overall, I'm stoked about the purchase and I think it's really going to help me with my journey to make a living on Zazzle.  The book is only $27 and like the saying goes, you have to spend money to make money.  Click the book to check it out.

3 Steps to Search Engine Success
If you are new to search engine optimization then definitely purchase this e-book.
If you have some knowledge of SEO then definitely purchase this e-book.
If you are an expert on SEO then you shouldn't be reading this, so don't waste anymore time!

Monday, July 22, 2013

Zazzle Business Plan

As promised, here is the Zazzle business plan that I've decided to implement.  It's going a little slower than I initially thought it would.  The one thing I've learned when researching "how to make money online" is that you need a solid plan and you have to stick with it until you see results.  I've only been at this for about a week and it's getting a little frustrating but I WILL NOT give up and I WILL make this happen.

My Zazzle business plan:

Search twitter for trending topics in big cities and create HIGH QUALITY designs based on the #trends.  Once the designs are created using CorelDraw X6 (on my own and not outsourced) upload them to my Zazzle store.  Fill in all the information with a descriptive title that people may search for, good tags, and a good description.  Filling in this information should eventually help get more exposure through search engines.  After the shirts show up in my Zazzle store it is then time to take them to Twitter and Facebook.  Share a picture of your shirt (or other items, because Zazzle has lots of different products) and use the #trend as a hashtag to get exposure.  If everything is set up right then you should be able to profit from selling your design that very day.  Sales may be slow in the beginning if you don't have any followers and don't look legitimate.  I believe that's the problem I'm running into now so I'm just focusing on getting followers and likes, along with optimizing my Zazzle store for search engines. 

Example:  Searching twitter you find #bacon is trending.  Make a high quality shirt with a picture of bacon on it.  You can put the the hashtag #bacon on the shirt also if you want but you don't have to, depending on the design.  Upload to Zazzle and then go market it on Twitter.

Please do not use this Zazzle business plan exactly but put your own spin on it if you would like.  I will be trying different things along the way to grow my fan base and to try to get instant sales.  I will share most of these different techniques along the way.  If you do use this business plan exactly then you will just be contributing to market saturation and will hurt my business more than helping yours. 

Please share so more people will be motivated to make money online!  We can do this!

Friday, July 19, 2013

Search Engine Optimization

Another quick update -

Over the past couple of days, I haven't being doing much designing but have uploaded some shirts I had already created to my Zazzle store.  I hope that my designs will sell well once I start marketing them but the only way to find out is to get traffic to my page.  I'm fairly new to internet marketing and have searched the internet up and down for good advice.  The two things I have figured out is that you need good SEO practices and you need to know how to use social media to your advantage.  After all of my research I still feel like I have no idea how to optimize for search engines so I just purchased a product that has awesome reviews and it's supposed to walk me through generating traffic.  The product has a money back guarantee so if I don't like it I'll just get a refund.  I'll update again within the next few days to let you know how that goes and hopefully I have my business plan compiled by then so that I can share

These numbers should start changing shortly!  You have to spend money to make money though, right?

Spent: $27.00
Profit: $0.00

Tuesday, July 16, 2013

Zazzle Store Update

Just a quick update for today:

I'm still gathering information to make sure everything is setup properly to launch and start promoting my Zazzle store.  I have a few social media accounts setup, including Twitter, which will be the most important social media site for my store.  You'll figure out why Twitter is the most important very shortly.

Here's a picture of my logo

Zazzle store logo

Alright, you probably have an idea of the contents of my store but I'll be throwing in a few twists later.  Back to designing shirts for the rest of the evening. 

Monday, July 15, 2013

How to Make Money on Zazzle

I have a plan that I'm going to be implementing and we'll see how it goes.  The purpose of this blog is to keep me on track and to allow others to follow my journey to make a living on Zazzle.

Just a little background on myself before we get underway.  I attended a community college to study business but ended up dropping out to become a professional online poker player.  Sounds ridiculous, right?  It actually worked out quite well until the Department of Justice shut down the online poker sites in the United States.  After the poker take over by the DOJ, I picked up a job doing graphic design at a well known Facebook boutique shop but I don't want to mention the name.  I ended up leaving the job after a year and a half and moved to the beach in Oak Island, NC.  I've done some odd jobs here and there since the move but I've now decided to start making money online; more specifically to start making money on Zazzle.  So, here we are!

Since you're here, you probably already have an idea of what Zazzle is.  A lot of people want to know how to make money on Zazzle.  I hope we can all learn to do exactly that through research and trial and error.  They allow you to upload designs that you've created and post them on shirts, bags, mugs, stickers, poster, etc.  Once you've uploaded the designs and created your own store, you can begin selling your products.  Zazzle does everything from making the products with your designs, to collecting payment and handling customers.  The only thing a seller has to do is upload their designs and market their products, for which they receive royalties.  Sounds a lot easier than it is from what I've been learning these past few weeks.  Competing with millions of others is hard!

I will update by sharing my business plan within the next week or so. I think it's awesome and should start generating Zazzle sales the first day in action!